The next step is to get inspired! Browse Google Images, Pinterest, or stock image sites like Envato Elements and PhotoDune. I then thought about how to connect that emotion with what the brand actually offers-which in this (fictional!) case, is organic and fair-trade fashion and lifestyle products. I want their customers to feel calm and relaxed when they visit the brand’s stores. In this example, I’ve designed for a fictional retail company. This may sound difficult and a bit deep, but don’t worry-have a think about what you want your designs to communicate in simple terms. Your selection of images, colors, textures, and typography will come together to give an emotional undertone to the board. How do you want the consumer to feel when they come into contact with your client’s brand? How do you want the client to feel about their own brand?Ī moodboard needs to emotionally connect to the viewer. Imagine this scenario: a client has given you a brief to give their brand a design refresh.īefore you even think about tackling the details of the refresh-for example, a new logo, brand guidelines, a new website, etc.-a first step is to communicate to the client the mood of the refreshed designs. If you're ready, let's dive into this moodboard InDesign tutorial! 1. Access to Adobe Bridge would be a bonus, though not essential.

This photo collage PNG and other easy moodboard makers are available to edit online from Placeit.Īs mentioned earlier, you’ll need Adobe InDesign for this tutorial. With Placeit, you can create a photo collage online in just a few clicks! Example of a color moodboard. We'll focus on how you can best communicate your intended moodboard color palette and textures for a design project, making this kind of board relevant for all sorts of design projects-across graphic design, branding design, photography, textile design, and interior design.Īnd if you're in a time crunch, I've gathered aesthetic moodboard templates from Placeit. In this tutorial, you’ll learn how to make a moodboard in InDesign and look at how you can combine images, color, textures, and typography to give the board a unified, professional look. A polished, beautiful board can give your client an immediate understanding of your style and intentions for a project, and can help to get them on board (no pun intended!) with your ideas much quicker than verbal communications could do alone. Moodboards are also fantastic methods of communicating your creative ideas to a client. You can simply use a moodboard as a personal creative aid, providing inspiration and direction for tackling a brief. Moodboards are a great way of organizing your ideas for a design project.

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